Case study
JBGoodwin grows its team of agents with Copper
Increasing sponsored agents by 37% through a simplified recruiting and onboarding process.
A rapidly scaling Texas real estate powerhouse, JBGoodwin Realtors ramped up agent recruiting, only to discover they needed a better process – fast. After two failed CRM attempts, they landed on Copper and were able to customize it to meet their needs, relying heavily on the native Google Workspace and Mailchimp integrations — plus automated Zapier triggers to connect other apps. In the past year using Copper, JBGoodwin has:
- Increased outbound recruiting emails by 300%
- Increased inbound recruiting text messages by 200%
- Built out 5 fully functional pipelines to take agent recruits all the way through their first year with the agency
- Begun to automate their monthly reporting process using Copper’s new Reports suite
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