Case study
Houwzer grows exponentially in 7 years using Copper
The real estate brokerage and mortgage co. has added 170+ employees and 14 new teams since launching in 2015.
When Houwzer first opened its doors in Philadelphia seven years ago, the co-founders were searching for a flexible CRM to power the rapid growth they had planned. After a less-than-desirable past experience with Salesforce and testing several overly rigid real estate CRMs, the team settled on Copper. Its customizability, robust automation capabilities and deep native Google integration were a match for the real estate company’s aggressive sales plans. Houwzer has grown explosively with Copper since day one:
- Expanding to 15 locations in 7 states
- Adding over 170 team members with 100% CRM adoption
- Experiencing a 300% increase in email open rates using Copper + integrations
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