The Google Workspace recommended CRM

one central system
No more scattered data

ZERO DATA ENTRY
Spend time on new acquisitions, not data entry

deal tracking
Manage multiple-deal pipelines

NATIVE GOOGLE WORKSPACE INTEGRATION
Manage relationships right from Gmail

Secure, even by Google Cloud's standards.

By The Numbers
Copper + Corporate Development
hours per user per week saved on manual data entry
more accurate reporting
increase in team collaboration when closing deals
faster response time to prospects and clients
Resources
FAQs

How does Copper help our team keep track of every founder and company we've been in contact with, especially when deals can take years to develop?
Copper automatically captures every touchpoint with a founder, CEO, or company (emails, meetings, files, notes, term sheets, and diligence documents) and attaches them to the relevant contact record without any manual data entry. This means your entire team's collective knowledge about a company is preserved in one place, even if relationships span years or team members change. You can pick up a conversation right where it left off, with full context on every prior interaction, so no institutional knowledge ever walks out the door.
We're tracking dozens of deals at different stages simultaneously, can Copper give us a clear visual picture of where everything stands?
Yes, Copper's customizable drag-and-drop pipelines give you a real-time visual overview of every deal in your pipeline, organized by stage. You can instantly see how many deals are at each phase, from initial outreach through diligence to term sheet, and identify which ones need attention or have gone cold. Copper also supports multiple pipelines, so you can run separate deal flows for acquisitions, partnerships, or investment categories without everything getting jumbled together in a single view.
Our team lives in Gmail, so do we really have to switch to a separate CRM app to log deal activity and keep records up to date?
Not at all: Copper works directly inside Gmail, Google Calendar, and Google Drive, so your team can manage the entire deal flow without ever leaving their inbox. Contact details and company data are pulled in automatically from emails and the web, meaning records stay current without anyone having to manually update them. As the page notes, Copper users save an average of 5 hours per user per week on manual data entry alone, time that goes back into sourcing and due diligence instead.
How does Copper help us move faster on deals and keep the whole team aligned when things are moving quickly?
Copper surfaces deal status and activity in real time, so everyone on the team, from analysts to the CFO, has an up-to-date picture of where each deal stands without having to chase someone for a status update. Copper customers report a 48% increase in team collaboration when closing deals, and a 39% faster response time to prospects. Automated reminders and task assignments mean the right person gets notified at the right moment, so no follow-up slips through the cracks during a fast-moving diligence or negotiation process.
How secure is Copper for storing sensitive deal data like term sheets, financial models, and diligence notes?
Copper is built on Google Cloud infrastructure, which meets Google Cloud's own rigorous security standards, a meaningful bar for organizations handling sensitive M&A and investment data. All your term sheets, financial models, and diligence notes are stored and linked directly to the relevant contact or deal record within this secure environment. Copper also operates within the Google Workspace ecosystem, meaning your organization's existing Google security policies and access controls extend naturally to your CRM data.
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