Copper blog

Featured image: How to create a winning sales deck

Sales - 9 min READ

How to create a winning sales deck

Learn how to create a killer sales deck from start to finish that you can use to up your prospecting, with 10 sales deck examples.

Featured image: What's Transactional Selling? Here's How to Do It

Sales - 8 min READ

What's Transactional Selling? Here's How to Do It

One-off, transactional purchases won’t help your business thrive. Boost your relationships—and sales—with these 3 consultative selling approaches.

Featured image: A Comprehensive Guide to Sales Enablement

Sales - 11 min READ

A Comprehensive Guide to Sales Enablement

Learn about sales enablement in detail with this step-by-step guide, including how to create content, use email templates, and more.

Featured image: Sales account planning: a step-by-step guide

Sales - 9 min READ

Sales account planning: a step-by-step guide

Understand what sales account planning is, why it’s important & how to do it well with this step-by-step guide (from gathering data to executing your plan).

Featured image: 10 KPIs All Sales Reps Should Track and Why

Sales - 10 min READ

10 KPIs All Sales Reps Should Track and Why

Learn which key performance indicators (KPIs) you and your sales reps should be tracking and why—Copper’s very own Regional Sales Manager breaks them down.

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Featured image: 5 Ways to use Pipeline email automations that save your team time

8 min READ

5 Ways to use Pipeline email automations that save your team time

Save hours with smarter email follow-ups that scale with you and help you never miss a beat

Featured image: 5 Forms you need on your website to capture more leads

8 min READ

5 Forms you need on your website to capture more leads

Capture more leads, automate follow-ups, and keep your pipeline full with these must-have website forms.

Featured image: 5 ways to use CRM and project task management for small businesses

4 min READ

5 ways to use CRM and project task management for small businesses

Learn how CRM task management tools work, why you need them and 5 creative ways to use these tools in your own business. Read more!

Featured image: You’re not ‘too small’ for a CRM

6 min READ

You’re not ‘too small’ for a CRM

Struggling to stay organized? A CRM might be your best next move.

Featured image: 5 Outbound Sales Scripts You Can Adjust on the Fly

Sales - 9 min READ

5 Outbound Sales Scripts You Can Adjust on the Fly

Outbound sales scripts are a key part of any sales strategy. Here are 5 scripts that will help you navigate your next round of cold calls easily.

Featured image: 6 KPIs every sales manager should track

Sales - 8 min READ

6 KPIs every sales manager should track

Key performance indicators (KPIs) are critical to inform any sales strategy. Learn more about which KPIs are a must to track for every sales manager.

Featured image: The KPIs That Sales Executives Should Track

Sales - 6 min READ

The KPIs That Sales Executives Should Track

Learn about the KPIs that good sales executives track, including customer lifetime value, loss reasons, customer acquisition cost, and more.

Featured image: 7 Types of Sales Jobs: Which Role Is Right for You?

Sales - 11 min READ

7 Types of Sales Jobs: Which Role Is Right for You?

There are so many types of sales jobs out there. We're breaking down what each sales role looks like, and how to know if it's a good fit.

Featured image: 7 High-traffic Real Estate Websites to Generate Leads

Marketing - 7 min READ

7 High-traffic Real Estate Websites to Generate Leads

These 7 user-friendly, high-traffic real estate websites are perfect to buy/sell homes & generate leads. Learn what to do with your leads once you get them.

Featured image: 7 Must-dos to Be Successful in Sales Operations

Sales - 7 min READ

7 Must-dos to Be Successful in Sales Operations

A sales operations team contributes to your company's top line & performance. Follow seven "essentials" for successful sales ops in this guide from Copper.

Featured image: How to improve sales performance in 3 steps

Sales - 9 min READ

How to improve sales performance in 3 steps

Sales performance isn’t about selling more, it’s about selling more efficiently. Here are three steps to improve sales performance for long-term growth.

Featured image: Business Development vs. Sales: The Basics

Sales - 12 min READ

Business Development vs. Sales: The Basics

Learn about the differences between business development (BD) + sales teams, where each team is best used & how to help them collaborate more effectively.

Featured image: Timesaving sales KPI dashboards

Sales - 9 mins READ

Timesaving sales KPI dashboards

Creating a sales dashboard is useful for making smart & big decisions. Become an expert on the 10 essentials of dashboards.

Featured image: Sales scripts vs. no sales scripts: the ultimate showdown

Sales - 8 min READ

Sales scripts vs. no sales scripts: the ultimate showdown

To use a sales script or not to use a sales script? That is the question. Hear out the pros and cons of sales scripts and decide which team you’re on.

Featured image: Cold calling scripts designed for insurance agents

Sales - 12 min READ

Cold calling scripts designed for insurance agents

Learn 7 cold calling scripts for different scenarios that are designed for busy insurance agents selling travel, work, life & other types of insurance.

Featured image: How to Close a Sales Call with Confidence

Sales - 10 min READ

How to Close a Sales Call with Confidence

You’ve made your pitch and your prospect is qualified - now what? In this guide, we break down six ways to close a sales call so you can win more deals.

Featured image: 6 real estate cold calling scripts for capturing leads

Sales - 10 min READ

6 real estate cold calling scripts for capturing leads

Having a tough time with cold calling? Use these 6 real estate cold calling scripts to help you capture more leads.

Featured image: How to Boost Sales (Backed by Case Studies)

Sales - 9 min READ

How to Boost Sales (Backed by Case Studies)

Tips for boosting sales are often vague & generic. Check out how 3 different companies were able to increase their sales using tactics you can steal.

Featured image: The Complete Guide to SaaS Sales

Sales - 8 min READ

The Complete Guide to SaaS Sales

Want to excel in SaaS sales? Focus on building long term relationships. Here's how to do it.