7 High-traffic Real Estate Websites to Generate Leads

The locations of your real estate listings are no different—sourcing your leads from the right websites can be the only thing between you and your next sold property.

According to the National Association of REALTORS®, 51% of home buyers found their property on the internet.

So, ditch the yard signs, and jump on these real estate websites instead.

We’ve put together a list of seven user-friendly, well-designed, and—of course—high-traffic real estate websites for realtors to publish their current listings on and generate new leads from as well.

But just being listed on these sites isn’t enough. Make sure you scroll down until the end of the list—that’s where we’ll go over what else you should do to make sure you’re capturing your leads effectively so you can turn them into happy clients.

Website: https://www.realestate.com/

Estimated monthly traffic: 1.4 million visits

Audience: Buyers, sellers

Why you should list on RealEstate.com:

• This site is specifically targeted at first-time homebuyers, so it contains handy features like home-buying tips, cost estimating, and jargon-free language.
• A beautiful, easy-to-understand user interface (UI): simple navigation menu, robust search functionality, and clear CTA.
• In addition to English, this website is available in both Chinese and Spanish to reach a more diverse audience.

Website: https://www.zillow.com/

Estimated monthly traffic: 178.6 million visits

Audience: Buyers, sellers, renters, people looking for a real estate agent, people looking for mortgage lenders

Why you should list on Zillow:

• With a database of more than 110 million U.S. homes, Zillow’s got something for everyone: whether they’re looking to buy, sell, rent, or meet real estate professionals who can guide them.
• When you list on Zillow, you’ll gain access to tools that will help you price your listing accurately, including a sales proceeds calculator and a “Zestimate” of your home’s value.
• Their website attracts an enormous amount of monthly traffic, making it a lead-gen party you definitely want to be a part of.

Website: http://www.mls.com/

Estimated monthly traffic: 400,000 visits

Audience: Buyers, sellers, people looking for a real estate agent

Why you should list on MLS:

• MLS (stands for Multiple Listing Service) is where buyers can browse homes exclusively listed by licensed real estate professionals (like you!)
• Although the estimated monthly traffic on this site is lower than some of the other giants on this list (not that 400,000 is anything to scoff at), its target audience is people either already working with a real estate agent or looking for one. In other words, these are serious clients that are likely a bit further along in their decision-making process to buy or sell their home. So, you can know that leads you generate from this site are hot ones.
• You can categorize your listings by specific property types: new homes, condos, foreclosures, and international properties; the website’s main navigation bar makes searching within these categories easy for visitors.
• It’s free to list.

Website: https://www.trulia.com/

Estimated monthly traffic: 49 million visits

Audience: Buyers, sellers, people looking for a real estate agent

Why you should list on Trulia:

• Trulia receives some of the highest traffic among US-based real estate websites.
• They’re focused on providing a great user experience to visitors by focusing on finding “a place you’ll love to live” versus just a property, factoring in things like community and neighborhood culture into their listings. For example, they offer insights into different neighborhoods that they get right from the people who actually live there.
• They offer transparent pricing so you (and your clients) can see how much homes in your desired neighborhood have recently sold for and the general home value in the area.
• Trulia Voices, their online real estate community, gives you access to advice from other real estate agents and brokers—and allows you an opportunity to give advice as well (and build rapport and credibility with potential new clients).

Website: https://www.movoto.com/

Estimated monthly traffic: 7.7 million visits

Audience: Buyers, sellers, people looking for a real estate agent

Why you should list on Movoto:

• You can create or claim an agent profile which gets you exposure to over 200,000 daily visitors (aka. potential leads).
• Website visitors looking to buy or sell their home can easily reach out to you through your agent profile page, getting you personal brand exposure—and if your profile generates a brand-new client for the site, you don’t have to pay a referral fee for that client.

Website: https://www.realtor.com/

Estimated monthly traffic: 78.3 million visits

Audience: Buyers, sellers, renters, people looking for a real estate agent, people looking for mortgage lenders

Why you should list on Realtor.com:

• Although all the websites on this list receive a lot of traffic, this one has a strong organic SEO presence, increasing your listing’s chances of being seen.
• They offer an array of useful tools that’ll tell you how much your listings are really worth.
• The site’s friendly user interface lets your existing and potential clients find a wide variety of home options easily, as well as makes it easy to connect with a real estate agent to help them out.
• Realtor.com is licensed from the National Association of REALTORS®—so the information on it as about as legit as it gets, and gives your listings added credibility as well.

Website: https://www.homes.com/

Estimated monthly traffic: 15.7 million visits

Audience: Buyers, sellers, people looking for a real estate agent

Why you should list on Homes.com:

• Homebuyers love Homes.com because of their unique camera technology: users can take a photo of a home they like and upload it on the site which will then search its database for homes similar to the one you snapped (ah, technology).
• Its next-level user experience doesn’t stop there: visitors can also specify exactly what it is they’re looking for in a new home and Homes.com will hook them up with listings that either match or are similar to their specifications, with a match rating that tells them just how closely it matches their description.

You can post your listings on every real estate website under the (internet) sun, but if you’re not capturing the leads from them, you won’t accomplish much.

There are a couple of key things you should do after you’ve listed property on a real estate website to set yourself (and your client) up for success.

1. Integrate real estate apps with your CRM.

Some real estate websites also have an app. If they do, check to see if their app is available in Zapier.

Zapier is an awesome tool that lets different apps integrate with each other. You can use it to integrate a real estate app with your CRM, so anyone that leaves a message on your listing will be automatically added to your CRM as a lead.

This is an example of a “Zap” created in Zapier: for every new contact created in Zillow, a lead will be created in Copper.

This is hugely helpful because:

1. all your leads will go to a centralized location vs. someone’s email inbox and
2. your CRM can do some of the heavy lifting for you to heat those leads up, which brings us to our next point:

2. Automate an email nurture campaign specifically for these contacts.

Once you’ve got your leads’ email address, it’s go time.

For starters, you can use email automation software like Mailchimp and integrate it with your CRM. Then, whenever a new lead enters your CRM from a real estate website, you can fire off an automatic “we got your message” email.

Many CRMs will allow you to personalize certain fields in email templates such as First Name, Last Name, Property Type, Lead Source and more, making them sound handwritten even though they’re sent by a robot.

Here’s an example of how you can send bulk emails in Copper, and customize them for each individual lead.

Another automation trick you can do with CRM is creating system-generated tasks that are scheduled based on triggers you set.

For example, when an opportunity reaches a particular stage in the pipeline (like they reply to your request to schedule a meeting), your CRM can be set-up to create a task for you to send them a follow-up email.

This is especially helpful if you work for a larger brokerage made up of multiple real estate agents. Once your leads are in your CRM, you can set them up to automatically get assigned to the right agent.

When a client hires you to help them buy or sell theirs, that’s a lot of trust they’re placing in you. Show them it’s worth it by listing their property on the best real estate websites out there.

And while you’re at it, enjoy the boatload of new leads generated by those same sites. Win-win.

Whether you’re working with existing clients or potential new ones, however, it’s important you’ve got the right tools in place to nurture and build those client relationships.

Do you have an effective client relationship management tool working for you? Check out this article on choosing the right CRM for real estate pros.