Arrow pointing to left
All posts

Copper news

Work smarter, not harder: Use workflows to automate your day

Copy blog urlTwitter share logoLinkedin share logoEmail to logo
Article featured image
Author photo: Liz Gonzalez

Liz Gonzalez

Setting up follow-up tasks, creating new opportunities or updating your CRM are things your salespeople shouldn’t spend their time on. With Workflow Automation, you can let Copper do all the work for you.

Copper’s workflow automation engine acts like your personal assistant. You set the rules for what to do and when to do it, and Copper takes action! Set up, automate and run nearly any business process behind the scenes so your team can focus on what's important.

Examples of workflows to automate your day:

  1. When Big Wheels Tire Supply signs their first deal with Ford, all contacts at Ford company should change from ‘potential customer’ to ‘current customer’.
  2. When the North Face moves from Alameda to Denver, changing the address on the company record will have it populate to all related contacts.
  3. A real estate agent is helping a buyer purchase a home. When earthquake inspection, pest inspection and general home inspection are completed, update their status to ‘inspections complete’.

    How does it work?

    1. Create and name your workflow
    2. Define which record types will be monitored (e.g. Opportunities, Companies, People)
    3. Select a trigger (e.g. when an opportunity is created)
    4. Add in any trigger conditions (e.g. when the value is >$50K)
    5. Set any action(s) to take (e.g. update the pipeline to “Big Deals”)

    You can think of these processes as "if/then" statements. Create several trigger conditions with AND/OR or custom logic in a single workflow and have several actions fire off in the same workflow.

    Filter conditions use Boolean logic rules

    Never let anything slip through the cracks, improve your sales team’s productivity and eliminate manual tasks with Copper’s Workflow Automation. It's available on Professional and Business plan—for more help on it, read our help article here.

    Copper Admins:
    Navigate to Settings > Workflow Engine and start building rules and triggers to automate your team’s workload.

    Not a Copper user yet?
    Sign up for a free trial.

    Try Copper free

    Instant activation, no credit card required. Give Copper a try today.

    Campfire Labs graphic
    Masterclass graphic
    Swell graphic
    Bubbles graphic
    Try Copper free image

    Keep Reading

    All posts
    Arrow pointing to right
    Featured image: Copper CRM product principles … 2023 and beyond

    6 min READ

    Copper CRM product principles … 2023 and beyond

    How and why Copper defined our CRM product principles, and why we think they’ll make a difference for our users.

    Featured image: An easy way to track your critical workflows

    6 min READ

    An easy way to track your critical workflows

    Building the right pipeline structure in your client relationship system, for sales or non-sales workflows, can help you better manage key processes. Here's how.

    Featured image: How to get more leads and hit your sales quota

    3 min READ

    How to get more leads and hit your sales quota

    Skip the looming dread of missing your sales quota with these expert tips on how to get more leads.

    Featured image: Case study: SportsDataIO powers a personalized email marketing strategy with Copper X Mailchimp

    2 min READ

    Case study: SportsDataIO powers a personalized email marketing strategy with Copper X Mailchimp

    Fast-growing sports data provider added our Mailchimp integration to Copper CRM to power up their email marketing with personalized newsletters.