Jemicah Marasigan
Content Marketing Manager
Running an agency or consultancy is basically like being in a constant game of whack-a-mole. You’re managing clients, building strategies, and somewhere in between, you’re also expected to crank out top-notch content—not just for your clients, but for your own brand.
Here’s the thing: agencies that don’t invest in their own content are missing out. Strong content marketing builds authority, attracts leads, and keeps your brand top of mind. It’s what sets you apart from competitors and helps potential clients see why you should be the one handling their marketing, strategy, or creative needs. But, between client deadlines and internal projects, finding time to create consistent, high-quality content is a challenge.
And while having an army of content creators would be nice, that’s not always the reality. Raise your hand if you’re tired. Well, you don’t have to be.
Guess what? AI is here to save the day. Think of it as your digital assistant that never sleeps, never complains, and (if used right) makes you look like an absolute content marketing genius. The right content marketing AI tool can help you generate ideas, automate tedious tasks, and ensure every piece of content you create is polished, optimized, and engaging.
You’re not alone in turning to AI for help—98% of small businesses in the U.S. are already using AI-enabled tools, and 40% are leveraging generative AI like chatbots and image creation, nearly double from last year. Even large marketing teams are catching on, with 51% of marketers now using AI to optimize content.
So, let’s dive into the nine AI-powered content marketing tools that will save you time, boost your workflow, and keep your content machine running—without making you lose your sanity.
1. Jasper is a must-have content marketing AI tool for all things written
You sit down, coffee in hand, ready to write the next killer blog post. But the moment you open a blank doc, your brain decides to take a vacation. The cursor blinks. The pressure builds. Still, nothing. Sound familiar?
Writer’s block is real, and so is the endless demand for fresh, engaging content. Jasper is a leading content marketing AI tool that helps you create high-quality content faster while keeping it on-brand and engaging. It’s like having a built-in writing assistant that never runs out of ideas.
Why it’s a game-changer:
Generates human-like content that actually sounds natural.
Provides templates for emails, blogs, social media, and more.
Helps you craft engaging headlines, meta descriptions, and ad copy that convert.
Kicks writer’s block to the curb with AI-powered suggestions.
With Jasper, you can produce high-quality content at scale without spending hours brainstorming—making content marketing for your agency more efficient than ever. More content, less stress. The best part? The more you train Jasper, the more it knows your brand voice and tone—that way, all the content you create stays consistent.
Of course, just because Jasper can quickly generate it doesn’t mean that you shouldn’t be editing it! In these situations, always treat AI like a writer: the first pass isn’t usually the final product!
2. Use Surfer for AI-powered SEO optimization
You just spent hours crafting the ultimate blog post on "How to craft a viral video." You packed it with expert insights, juicy stats, and step-by-step guidance. You hit publish, expecting a flood of traffic… but instead, your post is crickets.
You’re creating amazing content, but Google is acting like it doesn’t exist. That’s where Surfer comes in.
This AI-powered content marketing tool helps bridge the gap between well-written content and content that actually ranks—making it easier to create high-performing content for your agency. It analyzes what’s working for top-ranking competitors and hands you a data-driven game plan to outrank them.
Why you need it:
Gives live SEO feedback as you write.
Analyzes competitor content so you can outrank them.
Suggests keyword placement, word count, and backlinks.
Lets you breathe new life into old blog posts, turning forgotten content into high-ranking gold.
Surfer ensures that your content isn’t just well-written but also search-friendly so you can drive more organic traffic, generate leads, and improve visibility over time.
3. Lean on Grammarly to avoid embarrassing typos
Even the best writers make mistakes (looking at you, last-minute client reports). Grammarly acts as your personal AI-powered editor, ensuring your content is polished, professional, and typo-free.
Sloppy grammar and awkward phrasing can make your brand look unprofessional. Grammarly keeps your content clear, concise, and mistake-free.
What Grammarly does for you:
Fixes grammar, spelling, and punctuation mistakes.
Adjusts tone and clarity for different audiences.
Works across Google Docs, email, Slack, and social media.
Grammarly elevates your writing, making sure everything you publish is crisp, readable, and error-free. Because first impressions matter.
4. Make sure your content is clear and impactful with Hemingway App
Some days, writing just clicks—you’re in the zone, the words are flowing, and you feel like a genius. Other days? It’s a mess of run-on sentences, unnecessary fluff, and way too many commas. Sure, you could let AI do the work for you, but you actually enjoy writing. It’s a nice break from emails and admin work, a chance to flex your creative muscles. You just need a second pair of eyes to make sure your message is clear and your voice stays yours.
That’s where Hemingway App steps in. This content marketing AI tool acts like a second pair of eyes, keeping your writing crisp, clean, and easy to read, and all while sounding like you.
Why it’s useful:
Spots sentences that might be too long or hard to follow.
Flags passive voice and unnecessary fluff.
Gives a readability score to fine-tune your content.
Hemingway makes sure your blog posts, emails, and social captions hit the mark—clear, engaging, and easy to read. It’s the content marketing AI tool to help your writing without stripping away your personality, keeping your audience hooked instead of tuning out.
5. Make emailing even easier with Copper’s AI-generated email templates
You know the drill. You open your inbox, see a dozen emails waiting for a response, and suddenly, you’re spending half your day crafting the same messages over and over. Emails are just as important to your content marketing strategy as blog posts and social media. Whether it’s a newsletter, a follow-up, or a check-in to rekindle a client relationship, your emails should feel intentional, not like an afterthought.
Sure, you could copy-paste and tweak each one, but that gets old fast. And while AI can generate emails for you, you still want your messages to feel personal—not like a robot wrote them.
Copper’s AI-generated email templates make it happen. This content marketing AI tool helps you send polished, professional, and genuinely personalized emails without the time-consuming manual work. And the best part? You don’t need a separate email marketing platform to make it happen.
Why you need this game-changer:
Merge fields make personalization effortless. Automatically pull in key details like your recipient’s name, company, or job title, so every email feels like it was written just for them.
Guided AI suggestions take the pressure off. Need a follow-up, a check-in, or a feedback request? Copper suggests best practices so you’re never stuck wondering what to say.
Your emails, always on-brand! Copper’s AI adapts to your brand voice by pulling from your website’s tone and content, ensuring consistency across all client communications.
With Copper’s AI-powered templates, you can send high-quality, personalized emails at scale—without losing that human touch. No more blank page anxiety!
Get the latest from our blog every month
6. Notion AI is your all-in-one content creation and research assistant
You know the feeling—you’re deep into content planning, bouncing between Slack messages, Google Docs, and scattered meeting notes, trying to piece together everything you need. The deadline is looming, and instead of writing, you’re stuck digging for information across multiple tools.
That’s where Notion AI changes the game. Instead of wasting time searching for old briefs, hunting for inspiration, or manually summarizing research, Notion AI brings everything into one place—so you can focus on creating, not chasing down details.
Why you need it
Find answers instantly by searching across Notion, Slack, Google Drive, and more.
Generate and edit documents in your unique style with AI-powered writing assistance.
Analyze PDFs, images, and databases to extract insights and create actionable content.
Chat with AI models like GPT-4 and Claude to brainstorm, summarize, and refine ideas.
How it helps your agency
With Notion AI, your content planning, knowledge management, and document creation all happen in one place. Whether you're collaborating on blog ideas, researching industry trends, or drafting social content, Notion AI streamlines the process—so you spend less time searching for information and more time creating high-impact content.
7. Create video content easily with Crayo
If you’re not creating short-form video content, you’re already behind. TikTok, Instagram Reels, and YouTube Shorts are driving engagement like never before, and video is now a must-have in any content marketing strategy. In fact, 89% of businesses are already using video as a marketing tool, and 78% plan to increase their video output. The numbers don’t lie—video content isn’t just engaging, it’s essential.
But producing high-quality, eye-catching videos? That takes time. Editing, trimming, adding captions—it all adds up, and when you’re juggling multiple clients, the last thing you want is to spend hours in a video editor.
Enter Crayo. This content marketing AI tool takes the heavy lifting out of video creation, automatically turning your long-form content into scroll-stopping short clips in seconds.
Crayo automates the entire process so you can churn out high-quality, viral videos fast—without spending hours in post-production. And with 92% of video marketers saying they’re happy with their return on investment, it’s clear that video isn’t just a trend—it’s the future of content marketing.
Why you need it
Crayo uses AI to scan your videos and picks out the most engaging moments, instantly trimming them into shareable clips.
Captions aren’t just for accessibility—they make your content more dynamic. Crayo easily adds eye-catching subtitles that keep viewers hooked.
Not sure how to grab attention? Crayo generates compelling intros and hooks to keep people watching.
Instead of spending hours manually editing videos, your team can focus on strategy and storytelling while this content marketing AI tool handles the cutting, captioning, and optimization. Whether you’re repurposing podcasts, interviews, or marketing videos, Crayo ensures your content gets the visibility—and engagement—it deserves.
8. Use Gemini for AI-powered transcriptions and notes for content creation
When you’re interviewing someone for content—whether it’s a client testimonial, expert feature, or podcast episode—you don’t want to spend hours transcribing and pulling out key insights. That’s where Gemini comes in.
And now that this content marketing AI tool integrates seamlessly with Google Workspace, automatically transcribing your conversations so you can focus on the discussion instead of scrambling to take notes.
How this content marketing AI tool helps:
It automatically transcribes your calls so you never miss a key quote or insight.
Seamless Google Meet integration means it’s easy to capture and store conversations
It generates AI-powered summaries that highlight key themes and takeaways for quick content creation.
WithGemini, turning interviews into blog posts, case studies, or social content is effortless—no more replaying recordings or manually sifting through notes.
9. Turn your ideas into stunning visuals with Canva
You have the perfect idea for a social media post, an ad, or a blog header—but finding the right image? That’s a different story. Stock photos don’t quite match your vision, and hiring a designer for every creative need isn’t always practical. You need a way to bring your ideas to life, fast.
That’s where Canva’s Dream Lab comes in. With just a few words, this AI-powered tool transforms your descriptions into high-quality, customized images, making content creation effortless.
Why you need it
Instantly transforms text into stunning, high-quality images, even if you're not a designer.
Supports multiple styles, whether you're looking for photorealistic visuals, artistic illustrations, or abstract designs.
Creates impactful visual content in seconds, making your projects stand out effortlessly.
Whether you’re designing social media graphics, marketing materials, or website assets, Canva’s Dream Lab makes it easier than ever to generate high-quality visuals at scale. No more endless searches for the right stock photo—just type in what you need and let AI do the rest.
Use these content marketing AI tools to boost your strategy
AI isn’t just a cool add-on—it’s a game-changer for agencies looking to streamline their content creation process. Whether you need help with writing, editing, SEO, email automation, or video production, the right content marketing AI tools can help you work smarter, not harder.
The best part? You don’t have to use all of them at once. Start with the tool that tackles your biggest pain point and build from there. Before you know it, you’ll be producing high-quality content for your agency faster than ever—without burning yourself out.
If you send a lot of emails as part of your marketing strategy, try Copper free for 14 days and see how AI email tools can save you time while keeping your client communications personal and professional.
Which content marketing AI tools will you try first?
