Jemicah Marasigan
Content Marketing Manager
You’ve been pouring your energy into building your agency, and it’s paid off — you’ve got some great projects under your belt, and things are going smoothly.
But now you’re feeling that itch to step things up, to go after those bigger clients you know you’re ready for. It’s exciting to think about, but also a little overwhelming, right? Scaling an agency can feel like a big leap, especially when you’re aiming to land those high-profile clients, or as we like to say, “catch bigger fish.”
Here’s the good news: you don’t have to go into it blind. With a few smart moves and a little strategy, you’ll be bringing in those big-name clients in no time—and the whole process can be smoother than you might think. Let’s dive into how you can grow your agency without getting overwhelmed.
Show your team, not just yourself
In the early days, it probably made sense to have your agency focus on you. You were the heart and soul of the business. But now, it’s time to showcase your team, and even your freelancers, because bigger clients want to know they’re hiring a full team of pros.
Update your website to highlight everyone involved. Whether it’s bios, fun facts, or testimonials about their work, showing that your agency is a team effort can make a huge difference. Clients feel more confident when they see multiple people ready to tackle their project.
Why this works: Bigger clients often need more complex projects, and showing you have a capable, diverse team gives them confidence that you can handle whatever they throw at you.
Highlight results in case studies
When it comes to scaling your agency, results matter. If you’ve helped a client boost their leads by 30% or increase site traffic by 20%, shout it from the rooftops — or at least on your website and socials! Potential clients want to see the impact of your work, and hard numbers are the way to do it.
Create case studies to include these metrics. Instead of just saying, “We redesigned a website,” you could say, “We redesigned a website and increased the client’s traffic by 20% within the first three months.” See how much more impactful that sounds?
Why this works: Results, especially backed by numbers, show clients that you’re not just creative—you’re effective. It builds trust and shows them exactly what they can expect from working with you.
Prioritize your big wins
Speaking of case studies, how exactly should you decide which ones to feature? If you’ve worked with bigger or more recognizable clients, those should be front and center. Even if most of your projects have been with smaller businesses, feature the ones that had the biggest results or most significant impact. This helps you position your agency for the types of clients you want to attract moving forward.
Why this works: When you’re growing your agency, you want to show potential clients that you’ve already handled bigger projects. It’s all about positioning — make sure the work you showcase aligns with the clients you’re hoping to attract.
Create higher-ticket offers
If you’re aiming to scale your agency, you need to think about how to create value that justifies a higher price. Start building out premium packages that include more than just the basics. You could offer ongoing digital marketing support, SEO audits, or even a brand strategy service on top of your regular design or development work.
This doesn’t mean you have to stop working with smaller clients — just create tiered offers so you can cater to both. Having premium options will naturally attract clients with bigger budgets and allow you to scale more effectively.
Why this works: By creating higher-ticket offers, you’re opening up the opportunity to work with bigger clients while still keeping options for smaller ones. It’s all about balance when you’re scaling your agency.
Use a Customer Relationship Management (CRM) system to scale efficiently
Now that you’re planning to bring in more clients and juggle more complex projects, you’ll need a way to keep everything organized. This is where a Customer Relationship Management (CRM) system comes in. A good CRM will help you manage client interactions, keep track of project progress, automate follow-ups, and make sure your entire team is on the same page. Basically, it’s a lifesaver when you’re trying to scale your agency without things falling through the cracks.
If you’re already using Google Workspace, Copper CRM fits right in. It connects effortlessly with Gmail, Google Drive, and other Google tools, making it easy to manage your workflows all in one place. Whether you’re onboarding clients or keeping projects on track, Copper has features like email automations, task management, and team collaboration tools that help everything run smoothly. Plus, it integrates with other tools you likely already use, like Mailchimp, Zapier, Docusign, and QuickBooks, so everything works together seamlessly.
Why this works: Copper brings everything together by integrating with the tools you’re already using. You won’t waste time jumping between platforms or hunting down details. Plus, automating repetitive tasks gives you more freedom to focus on scaling up and tackling bigger projects.
Narrow your niche to stand out
It may seem counterintuitive, but narrowing your focus can actually help you grow your agency more. When you specialize in a specific industry or service area, you can frame yourself as a subject matter expert — which can attract more high-profile clients looking for targeted expertise. Whether you choose to hone in on, for example, e-commerce, health and wellness, financial services, or marketing analytics or search engine optimization, your goal is to ideally become the go-to agency in that niche that will appeal to the clients you want.
Why this works: Clients are more likely to choose an agency that specializes in their industry or one that helps with their specific needs. Plus, it makes your marketing and outreach more focused — which can lead to stronger results and more referrals within that niche.
Invest in your agency’s branding
Who are you and your agency? As your business grows, it’s a good idea to take a fresh look at how you’re presenting yourself to potential clients. If you need to, refine your messaging to focus on the value you bring — whether it’s industry expertise or your proven results — and update your website with high-quality visuals that reflect your professionalism and brand personality. Consistent branding across all platforms makes your agency stand out, helping potential clients see you as the right fit for them before you even have the chance to pitch.
Why this works: First impressions are everything. Strong branding makes your agency memorable. It’s what sticks in the minds of potential clients after they’ve checked out your website or seen your work. When your branding is consistent and reflects the quality of the services you offer, it creates a lasting impression. This helps you stand out from the competition and keeps your agency top of mind when those bigger projects come up.
Leverage personal networks and in-person networking
Let’s not forget the power of personal connections. Attending industry events and getting in front of decision-makers can make all the difference when you’re trying to land bigger clients. It’s tempting to focus solely on digital marketing, but face-to-face interactions can build trust in a way that’s hard to repeat online.
And here’s the thing: you don’t need to be “selling” at these events. Just talk to people, ask them about their business, and let the conversation flow naturally.
Why this works: People want to work with people they like and trust. Building relationships at networking events helps clients see you as more than just another agency — you're a partner who genuinely cares about their success.
Position yourself as a solution provider, not just a service provider
When you’re pitching to potential clients, shift the focus from listing your services to solving their problems. Instead of saying, “We design websites,” say something like, “We help businesses increase their online sales by designing websites that convert visitors into customers.” It’s a subtle shift, but it changes the conversation from “What can you do?” to “How can you help me?”
Why this works: Clients want to know how you can impact their bottom line. By positioning yourself as a solution provider, you’re showing them that you’re not just offering a service—you’re offering results.
Scale with confidence
Scaling your agency can feel like a big leap, but it’s totally doable with the right strategies in place. From showcasing your team and results to leveraging tools, and doing some personal networking, you’re setting yourself up for success. Remember, growth is a journey—take it step by step and trust that you’re moving in the right direction.
Ready to scale your agency even faster? Try Copper CRM free for 14 days and see how it can help you streamline your processes, manage any pipeline, and keep your team on track.
With Copper, scaling has never been easier! Start your free trial today.
