How Reali Strengthens Real Estate Relationships with a CRM

Reali was founded in 2016 with the mission to create a seamless, transparent, and efficient experience for today’s fast-paced, independent, and mobile homebuyers and sellers.

The Reali team has created a unique business model that puts customers first with an innovative app for buyers, and technology-driven seller marketing tools.

Technology has changed the home buying process, as everything from open houses to home prices is readily available on the internet. Millennial homebuyers are no longer counting on real estate agents to do everything for them. Buyers are doing their own independent research to find a home, understand the neighborhood and quality of the schools before going to an agent when they’re ready to make an offer.

Reali Experts work with homebuyers and sellers throughout the entire real estate process—and Copper helps fuel that experience.

With Copper, Reali can make sure there’s always a licensed Reali Expert (or a team of Experts) on the other side of the app ready to provide service to customers.

Before Copper, the Reali team faced challenges tracking in-house communications. They used multiple channels and different technologies to communicate with each other and manage deals—and they didn’t have a good way of tracking the number of offers on the table unless they pulled them manually.

Even with a small team, they knew they needed a solid CRM system to unify their communications and help manage and scale their growing business.

“Our criteria for choosing a new CRM was to make sure it (a) is easy to use, and (b) gives our team maximum visibility,” recalls Kim Taba DeRose, a member of Reali’s customer success team. (Here's how our own CS team uses Copper.)

“Unlike traditional agents, Reali Experts work as a team, so it’s important that each Expert has the information needed to help any client at any time. Copper’s seamless integration with G Suite makes this possible, and our team loves the user-friendly interface.”

The ability to create tasks as reminders for follow-up helps Reali team members stay on top of important details to complete a transaction. "We’re able to share a Google Calendar, so we know who from our team is available. Copper transformed the level of communication within our team and made our processes run smoothly,” says Virginia Trowbridge, Reali’s Senior Project Manager.

In addition to improving relationships with clients and streamlining internal processes, Copper’s customizations and integrations were strong selling points. “As the administrator, the ability to create custom fields, hide irrelevant ones, and choose the order has been invaluable to our workflow and usability,” Kim says.

The Reali team is also a fan of Copper's reporting capabilities. Kim says, “Overall, Copper is our single source of truth.” The custom report builder allows Reali to slice and dice data for different uses; for instance, there's a daily management dashboard, a data source to mash up with app and website analytics, and various business analyses for insight into the current market.

By entering every lead, client, and property into Copper, Reali’s management can view the number of people who've signed up in the Reali app, uploaded qualification documents, and are interested in placing offers or listing their homes. Between the sales pipeline, automated tasks, and custom reports, Reali Experts can manage the entire buying or selling process for hundreds of clients at once—while still providing a personal, human touch.

As Reali continues to revolutionize the real estate industry, Copper is happy to help along the way. Learn more about real estate CRMs.