Jessica Andrews
VP Marketing
For most email marketers, Mailchimp stands out like a beacon of creativity and efficiency. With its user-friendly interface, customizable templates, and robust analytics, it's no wonder Mailchimp has become the go-to platform for millions of businesses aiming to connect with their audience in meaningful ways.
Does Mailchimp have a CRM?
Is Mailchimp a CRM? It depends on your needs. If you’re a B2C or Direct-to-Consumer brand, Mailchimp can absolutely act as your customer relationship management platform. You can manage contacts, nurture relationships, and increase sales with Mailchimp’s engagement tools.
However, if you’re a B2B, provide services like a marketing agency, or have any kind of sales team, you’ll likely find Mailchimp alone can’t help you achieve your goals. Mailchimp offers all the bells and whistles of a dedicated CRM, like new business workflow tracking, customer interaction histories, or a Gmail integration. In this use case, Mailchimp can handle all your marketing needs, but you’ll need a CRM that works seamlessly alongside Mailchimp for your sales and project teams.
There are a lot of CRMs, but not everyone has tight Mailchimp CRM integrations. We’re definitely biased, but we think Copper is the best CRM for Mailchimp users.
Why Copper and Mailchimp Make a Perfect Pair
1. Seamless Two-Way Sync
Copper’s Mailchimp CRM integration is a two-way sync. While most CRMs only offer a one-way sync — pushing contacts from your CRM into Mailchimp — Copper takes it to the next level. If someone subscribes to your email list on your website, their information flows seamlessly into Copper. This means your contact list is always current, and you’re not missing out on valuable data just because someone decided to engage with your content.
2. Insightful Engagement Tracking
If you have your sales team in your CRM, and only your marketing team in Mailchimp, it can be hard for sales to know which contacts are interacting with campaigns. With Copper, you’ll see whenever your contacts are opening and clicking on your marketing emails. This can help you identify your most interested prospects and tailor your follow-up strategies.
3. Personalized Customer Nurturing
In an ideal world, your prospects would receive individualized nurture messaging that’s totally tailored to them. Unfortunately, this doesn’t work at scale, but you can get really close by relying on your CRM data.
Our customer Polymath uses Mailchimp’s powerful segmentation capabilities to send branded welcome emails based on the services they’ve purchased. Another customer – SportsDataIO — uses segmentation to run separate newsletters for fantasy companies, sports betting organizations, media properties, and affiliate brands.
That’s why using your CRM data with Mailchimp's segmentation, you can send the right message to the right people, getting you closer to personalized communication on a larger scale.
Try Before You Buy: Integrating Copper CRM with Mailchimp is more than just a smart move — it's a game changer for your email marketing strategy. With seamless data syncing, insightful engagement tracking, and personalized nurturing, you're set to connect with your audience like never before.
Whether you're running targeted campaigns or simply keeping your contact list up-to-date, the Copper Mailchimp CRM integration makes it easy to elevate your communication efforts. Curious to see how Copper and Mailchimp can work together for your business? We offer a 14-day free trial of Copper, with no credit card required.
