Arrow pointing to left
All posts

Marketing

Introducing the new Copper X Mailchimp 2-way integration

CRM and email marketing, perfectly in sync

Copy blog url
Linkedin share logoEmail to logo
Article featured image
Author photo: Luke Lihou

Luke Lihou

VP of Product Management

Our new Mailchimp integration has arrived. We’re doing a little jig over here — the updated Copper X Mailchimp sync is that super-smooth.

Thanks to feedback from customers, we listened and updated our Mailchimp integration to include a super-smooth 2-way sync, field and tag mapping and engagement metrics. And it’s a total game-changer.

This upgrade means both databases are always current — and no email or lead gets left behind. Sales and marketing can now stay aligned at all times with full visibility into each team’s campaigns and activities.

Take a look for yourself:

Elevate your email marketing

Our new 2-way functionality lets you do more than ever with Copper and Mailchimp working together:

Automatically add or remove contacts in both Copper and Mailchimp

Keep your entire customer base up-to-date in each system with automated sync. Perfectly mirrored data across Copper and Mailchimp helps ensure every new lead hears from you — and no deal gets left on the table.

Segment smarter with automatic syncing of fields and tags

You want to keep your company top-of-mind for customers and prospects, and now you can with more personalization capabilities. Bring in the right customer details through 1:1 sync of fields and tags between Copper and Mailchimp — so you can build email marketing lists with significant detail and context and drive better results.

Access the full picture of audience engagement, all in one place

View audience campaign performance and engagement directly in Copper — no more switching tabs to view analytics in Mailchimp. With a full view of a relationship’s engagement inside Copper, you know how individual contacts are interacting with marketing messages and who’s ready to take action.

New email marketing possibilities for Copper customers

Our updated Mailchimp CRM integration opens up tons of possibilities for automating email marketing. Long-time customer JBGoodwin uses Copper for agent recruiting, and has seen a 300% jump in the number of outbound recruiting emails sent with our Mailchimp integration compared to 3 years ago — efforts that have contributed to a 37% increase in sponsored agents.

The customer successes don’t end there. Check out more customer use cases here.

Get started with Copper X Mailchimp

If you’re a current customer, install or upgrade to the new Mailchimp integration by following these steps.

Not yet a Copper user? No worries — grab a free 14-day trial to test out Copper X Mailchimp for yourself.

Try Copper free

Instant activation, no credit card required. Give Copper a try today.

Try Copper free image

Keep Reading

All posts
Arrow pointing to right
Featured image: CRM Wrapped 2024: Your year in CRM wins

5 min READ

CRM Wrapped 2024: Your year in CRM wins

How did customer relationship management (CRM) platforms shape businesses like yours?

Featured image: How to spot a slow season and thrive through it

6 min READ

How to spot a slow season and thrive through it

Learn how to plan ahead, refresh your strategy, and make the most of quiet times for your agency.

Featured image: How to apply Copper's Pipelines to your workflows for success

How to apply Copper's Pipelines to your workflows for success

Boost your productivity with Copper CRM's newest upgrades and features.

Featured image: How to say "thanks" to a client or customer for their business

8 min READ

How to say "thanks" to a client or customer for their business

Learn how to thank customers effectively with our guide. Discover strategies for sending personalized thank you notes and emails that strengthen your business relationships.