Jemicah Marasigan
Content Marketing Manager
Writing emails from scratch every time a holiday rolls around is like promising yourself you’ll only eat one piece of Halloween candy (and we all know how that ends). Whether you’re wooing customers on Valentine’s Day, giving thanks in November, or spreading cheer in December, these email templates have you covered.
Why waste time trying to say thanks to clients by staring at a blinking cursor when you can have perfectly polished, on-brand emails?
Email templates for every occasion (and when to use them)
If you’ve ever stared at a blank email draft wondering how to sound professional and personal and on-brand, we feel you.
Holidays and special occasions are the perfect time to connect with your customers, but sending the same generic email won’t cut it. So here are some email templates for every occasion that you can use to build your customer relationships:
Because the right message at the right time can boost engagement and even drive sales!
It’s a new year, new inbox—and a fresh start for your relationships
New Year’s isn’t just about popping champagne and making resolutions you’ll forget by February. It’s a golden opportunity to reconnect with clients, celebrate wins, and set the tone for an even bigger, better year ahead.
Think about it: Your clients trusted you with their business last year. They chose you—out of all the agencies, consultants, and media partners out there! That’s huge. And now’s the time to show your clients some appreciation.
How to make it personal
Highlight a win you achieved together last year.
Give them a sneak peek of what’s coming next in your business.
Offer a VIP strategy session, exclusive discount, or a free resource to kick off the year.
Template Example:
Hey #FirstName,
As we step into 2025, we just want to take a moment to thank you for trusting us with your business. Your support and collaboration made 2024 an incredible year, and we couldn’t have done it without you.
Together, we’ve achieved [mention key success or milestone], and we’re excited for what’s ahead in 2025!
As a small token of appreciation, we’d love to offer you [special New Year’s incentive]—because partnerships like yours make everything we do worth it.
Here’s to another year of growth, success, and creativity!
With gratitude,
#SenderName
On Valentine’s Day spread some love (without the cringe)
Look, business relationships are still relationships. And Valentine’s Day isn’t just for romantic gestures—it’s the perfect moment to remind your clients that you see them, appreciate them, continue building the relationship, and genuinely love working with them.
No gimmicks. No awkward “be mine” vibes. Just a real, heartfelt thank-you that makes them feel valued. And guess what? Clients who feel appreciated are way more likely to stick around, refer you, and trust you with even bigger projects.
How to make it personal
Share a client success story that inspires you
Offer a limited-time “thank-you” bonus such as a referral perk or exclusive content
Keep the message warm, appreciative, and sales-free
Template Example:
Hey #FirstName,
Roses are red, violets are blue, we’d be nothing without customers like you! 💌
No flowers or chocolates (sorry), but as a small token of appreciation, we’re offering [special perk, referral bonus, or exclusive content]—because you deserve to be celebrated.
We’re grateful to have you as part of our journey and can’t wait for what’s ahead.
Best,
#SenderName
Spring into fresh starts and new beginnings
Spring isn’t just about cleaning out closets—it’s a time of renewal, fresh ideas, and new opportunities. And that applies to business, too.
A spring-themed email can encourage clients to refresh their strategy, projects, or workflows; showcase a new product, service, or seasonal promotion; and reignite engagement with a warm, optimistic message!
How to make it personal
Offer a spring cleaning discount for clients who want to refresh their approach
Remind them about your services that help them stay organized or scale
Keep the message light, upbeat, and full of energy
Template example:
Hey #FirstName,
The sun’s out (sometimes), the flowers are blooming, and we just wanted to take a moment to say thank you for being part of our journey.
As the seasons change, it’s the perfect time to hit refresh—on goals, projects, and even daily workflows. If you’re looking to shake things up, streamline your processes, or just breathe some fresh air into your business, we’re here to help.
To help, we’re offering [mention seasonal promotion, exclusive offer, or resource]. Whether it’s getting ahead of your next big project or finally tackling that “someday” idea, we’ve got your back.
Let’s make this season one for the books!
Best,
#SenderName
April Fools is a good time to have a little fun
Let’s be honest—everyone appreciates a brand with a sense of humor. April Fools’ Day is the perfect excuse to step outside the usual marketing routine and have a little fun with your clients. A well-crafted joke can:
Make your brand more relatable and memorable
Increase engagement with a playful, unexpected message
Provide a lighthearted way to introduce an actual offer or announcement
When done right, April Fools’ emails entertain your audience while reinforcing your brand’s personality.
How to make it personal
Create a harmless prank that ties back to your industry (extra points if it’s totally ridiculous but just believable enough)
Follow up with a real treat—like an exclusive discount or sneak peek
Keep it light, fun, and completely inoffensive
Template example
Subject: Big news: We’re switching to fax machines
Hey [First Name],
At #SenderCompany, we’re making a major tech upgrade—effective immediately, all communication will be sent via fax. That’s right—dust off your machine, find a good spot for that dial-up noise, and prepare for a bold return to 90s office nostalgia.
…Okay, just kidding. We’d never do that to you. But what is real?
[Insert actual exciting announcement, discount, or freebie here.]
No pranks, just big things ahead. Stay tuned!
#SenderName
Halloween: Tricks, treats, and a little marketing magic
Halloween is all about surprises—and a creative email campaign can make your customers excited to engage with your brand. Run a “Trick or Treat” campaign where customers either win a discount (the treat) or get a fun, engaging surprise (the trick).
How to make it personal
Create a “Trick or Treat” offer where clients open the email to reveal a surprise
Use playful, Halloween-themed language to keep it engaging
Tie it into your business—whether it’s a limited-time discount or a free strategy call
Template example:
Hey #FirstName,
We promise—no tricks, just a little appreciation for being an incredible client. But since it is Halloween, we’re doing something fun:
Trick: Ignore this email, and nothing happens.
Treat: Open it now and unlock [special discount/freebie/offer].
We truly appreciate you, and we hope this little treat makes your day a bit sweeter. Thanks for trusting us, collaborating with us, and making our work so rewarding.
Wishing you a Halloween filled with fun, surprises, and success.
Boo-tifully yours,
#SenderName
Give thanks on Thanksgiving!
Thanksgiving is the ultimate time to reflect on what truly matters—and for us, that’s the incredible clients, partners, and supporters who make everything we do possible.
In a world filled with promotional emails and sales pitches, a genuine, heartfelt thank-you message is what stands out. So build your relationships with clients by making them feel valued and stand out as one of the few non-promotional messages in their inbox! Showing your clients some appreciation, especially during this season, will take you far.
How to make it personal
Call out a specific way their support has impacted your business
Keep it purely about appreciation—no sales pitch, no offer
Make it warm, heartfelt, and client-focused
Email Example
Hey #FirstName
As we reflect on this past year at #SenderCompany, one thing is absolutely clear: we wouldn’t be here without you.
Your trust, support, and partnership have meant everything to us. Through all the big projects, conversations, and a chance to collaborate, we are truly grateful for every moment we’ve shared.
We know there are countless options out there, and the fact that you chose #SenderCompanyName to work with you means the whole world. No sales pitch today—just a simple, heartfelt thank you for being part of our journey.
Wishing you a Thanksgiving filled with warmth, joy, and all the success you deserve.
With appreciation,
#SenderName
Because, ‘tis the season to be grateful
The end of the year is more than just a calendar flip—it’s a moment to pause, reflect, and celebrate the people who made the past twelve months meaningful. While everyone’s holiday traditions might differ, one thing remains the same: gratitude never goes out of season.
A winter appreciation email is the perfect way to close out the year on a high note by:
Thanking clients for their trust, collaboration, and support over the past year
Strengthening relationships before heading into the new year
Offering an exclusive thank-you gift, insight, or resource to show your appreciation
This email isn’t about holiday promotions or sales—it’s about genuine appreciation for the partnerships that made this year special.
How to make it personal
Call out a key milestone or achievement that wouldn’t have been possible without your clients
Share a heartfelt message of gratitude, making it clear that their trust means everything
Offer a valuable year-end gift, resource, or early access to something exciting
Template example:
Subject: Before the year ends, a quick thank you
Hey #FirstName
Before we all hit pause and recharge for the new year, we just wanted to take a moment to say thank you.
This year at #SenderCompanyName wouldn’t have been the same without you. Your trust, your ideas, and your partnership have been a huge part of our journey, and we’re beyond grateful to have worked with you. Whether it was tackling big projects, brainstorming new strategies, or just exchanging quick emails, every interaction has meant the world to us.
We hope you take this season to rest, reflect, and celebrate your own wins—because you’ve earned it. As a small token of our appreciation, we’re sharing [special gift, exclusive resource, or early access to an upcoming opportunity]—our way of saying thanks for an incredible year.
Wishing you a season of success, inspiration, and exciting new possibilities. Here’s to an even better year ahead!
With gratitude,
#SenderName
Make email writing even easier with Copper’s AI-powered email templates
Of course, if you want to make writing emails even easier, Copper CRM is here to help! Our AI-generated email templates are a game-changer for your customer retention and outreach.
Here’s what makes them so powerful:
Generate pre-built templates for every holiday: No need to start from scratch. In Copper, choose the “Customer Appreciation” template, let us generate it with a little magic then tweak it to fit the occasion, and save it for later
Personalize messages effortlessly: Copper’s merge fields automatically add customer names, business details, and past interactions, so every email feels one-on-one.
Stay on-brand: Copper’s AI pulls from your website’s brand voice so that every email sounds like it came straight from your team.
Automate and schedule emails: Set it and forget it. Schedule your holiday emails in advance to stay top of mind without lifting a finger.
Perfect the personalization: Leave space in the template for custom details and our AI email re-writer will refine them before you hit send.
If you want to spend less time writing emails and more time actually running your business, Copper’s email templates are an easy way to make that happen.
Because every occasion needs a little celebration—even with an email
Holidays are busy enough without having to craft the perfect email from scratch. Whether you’re spreading love, gratitude, or just a little seasonal humor, using email templates make it ridiculously easy to keep your messaging personal, professional, and perfectly on-brand. Of course, if you want more ideas, you can also peruse our Thank You Note Generator for more ideas!
So go ahead—enjoy the festivities and let Copper handle the emails. Your inbox (and your sanity) will thank you.
Want to see how easy it is? Try Copper CRM’s AI email tools today with a free 14-day trial. Happy emailing!
