Amie-Lynn Mitchell
Wow, what a year it's been! Raise your hand if you blinked and the year just flew right by! 🙋
At Copper, we didn’t just watch the months pass—we made every moment count. In 2024, we set out on an ambitious mission: to become the ultimate end-to-end customer management platform. Our vision? A world where businesses could seamlessly navigate the entire customer journey, from the initial spark of a lead to long-term, thriving customer relationships.
This year, we poured our hearts and minds into building a platform that truly empowers businesses to connect, win, deliver, and grow with their customers. And boy, did we ever work hard to try and deliver on that promise!
We focused on making it easier than ever to connect with your ideal customers. We introduced 35 powerful new features to help you capture leads, nurture relationships, and build stronger connections. And here’s how you all succeeded!
We helped you connect and build stronger relationships
In 2024, our customers created 1.09 million new contacts within Copper. In support of this growth, we launched:
- Contact Forms: Collect new leads and project requirements directly from your website, and automatically populate your custom fields.
Business card scanner: Scan a business card and the Copper mobile app will automatically create new leads or people records. Ideal for those of us with fat thumbs!
- Booking link: Add your calendar booking link to any email template to make scheduling simpler.
We helped you win and close more deals
In 2024, we made several improvements to help you close more deals and speed up your sales cycles. You ended up sending 1.23 million emails within the Copper platform. Wow! And here’s how you made it possible:
Flexible Pipelines: Manage all your engagements within Copper – from sales to projects to onboarding – all in one place.
- Pipeline email automations: Automatically send an email when you move an opportunity or project to the stage in your pipeline. Say hello to perfectly-timed follow-ups that keep your prospects engaged!
AI email templates: Got writer’s block? Our AI-powered email templates automatically personalize your email templates.
Click tracking: For Business plan customers, we introduced email click tracking. Find out who is engaging with your emails and refine your outreach strategies.
Custom fields in email templates: You can now add custom merge fields to your email templates.
- Inline images: Make your emails pop with inline images! Adding visuals grabs attention and makes your messages more engaging and unforgettable.
We helped you deliver and exceed customer expectations
You’ve been busy! This year our customers completed 1.12 million tasks and engaged in 508.8K comments and mentions within the Copper platform. Exceptional customer experiences are everything! That’s why, in 2024, we zeroed in on supercharging Copper's project management and customer service capabilities.
- Tasks in board view: Manage tasks directly from the board view. This streamlined workflow improves efficiency and enhances accessibility.
Custom fields on cards: Tailor your pipelines by adding your most important custom fields directly to your cards.
- Automate a series of emails: Business plan customers can now send up to three emails in a sequence. Take your customer nurturing to the next level by reconnecting with contacts you haven’t heard from or reaching out to a specific list.
We helped you grow and foster customer success
In 2024, we focused on providing you with the tools to grow your business and foster long-term customer success. But we couldn’t have done it without you! Our customers engaged in over 10.27 million activity actions within the Copper platform.
- Activity Feed enhancements: We gave the Copper activity Feed a huge upgrade, making it the central hub for all customer interactions. We improved the user interface, enhanced performance, and made email visibility much more clear. We also brought the preview drawer to the Feed, so your deal history, next steps, and any updates are right at your fingertips. You can also make updates you need without leaving the Feed.
What a year it's been!
We've dropped over 35 releases this year, all with the goal of helping you connect, win, deliver, and grow your business. We're incredibly grateful for you – our amazing customers – and we couldn't have done it without you!
Thank you for joining us on our journey, and trusting us with yours.
This year, you truly amazed us with your accomplishments. Together, we:
Sent over 1.23 million emails.
Completed 1.12 million tasks.
Engaged in over 508.8 thousand comments and mentions.
Undertook more than 10.27 million activity actions.
Created 1.09 million new contacts.
Those are some impressive numbers! It's a testament to your hard work and dedication, and we're honoured to have played a small part in your success. We're committed to continuously improving and making Copper even better for you. With more exciting updates on the horizon, we can’t wait to continue this journey together.
Cheers to 2025, see you in the new year!
