The Customer Data Management Handbook

A database of customer data is more than just an address book or list of names and phone numbers in a spreadsheet.

If you use it right, a well-maintained database can streamline your lead nurturing process, strengthen your connections with prospects, and solidify long-term relationships with customers and partners.

In this free customer data management best practices ebook, you'll learn about:

• 6 ways that customer data storage can hurt businesses—and how to overcome them
• the best way to organize all your customer data
• how to develop a data maintenance plan
• and more!